Although with the development of science and technology, many forms of marketing have been born, email marketing has always been one of the product marketing channels chosen by many companies. However, to deploy a successful email marketing campaign, not everyone knows this. Here are 7 email marketing misconceptions everyone should be concerned about.
Email marketing is not effective in the long term
Email marketing does not bring long-term effectiveness is the first mistake that many people make. They argue that email marketing isn’t as effective as it was decades ago and no one uses it anymore. Be that as it may, most people who use the Internet also have a separate email box to keep their work and information safe. So for sure one thing using email marketing is always the most effective.
Email marketing is not effective in the long term
Few people use email
As mentioned above, almost everyone who works on the Internet also has an email address to contact, exchange work or store data. Many people even have two email accounts, one personal and one business. According to expert statistics, up to 247 billion emails have been sent and 90% of the world’s population aged 15-65 uses at least one email.
Email Marketing Can Affect Business Reputation
The extremely misconception many people have about email marketing is that email marketing can affect business reputation. This stems from the fact that many people or organizations use email to deliver advertising information and spam content. However, these are only a small number of unscrupulous components, but for reputable brands, they still have ways to turn email marketing into a brand affirmation channel in the market.
Email Marketing Can Affect Business Reputation
Customers will think email marketing is spam
Many people worry that most of the marketing emails they send will be seen by customers as spam and won’t bring good results. However, if done correctly, your email marketing campaign will never become spam.
See more : What is spam? Causes of spam and effective ways to prevent it
Email marketing is hard
Many people think that email marketing is very difficult and time-consuming for businesses without achieving the expected results. It’s only a mistake when you don’t have the knowledge, the process, or don’t learn how to implement it effectively. There are so many companies that have had success with email marketing, so why not you?
Email marketing is hard
Using free email marketing is enough
This is another of the extremely serious mistakes that almost all small and medium enterprises, startups often make. They think that when setting up email marketing, free is enough, but saving is good, but it comes with a limit on the number of emails sent, hard to personalize, limited email sender… Implementing email marketing will not achieve the desired results.
Email marketing will be expensive
Contrary to popular belief, the actual implementation of email marketing is quite inexpensive compared to other forms of online marketing. Everyone just needs to invest in branded emails, messaging software, and connect to touchpoints to collect data, analyze customers, and build strategies.
Above are 7 email marketing misconceptions that are causing many businesses to fail that we want to share with our readers to help people avoid the mistakes many people make and then deploy more effective marketing. \
Reference source: https://bizfly.vn/techblog/9-quan-niem-sai-lam-ve-email-marketing-ma-nhieu-nguoi-lam-tuong.html
