landing page is a concept that is not new to the marketing industry, it has become popular and has received significant attention over the past few years. SO What is a landing page?? When to use a landing page? And how to use it effectively? This paragraph Blog Thiên Minh will help you learn more about this effective marketing tool.
What is a landing page?
At first I thought it was a far-fetched term, but in fact, when you fill out a form, sign up to receive information, sign up to receive trial products…on a website or a page, i.e. you use the Landing Page.
In the simplest terms, a landing page is a landing page (target page) whose task is to attract views, clicks or stimulate the buying behavior of users, by invoking actions such as: fill in the information form, click to receive gifts, register to receive information… In other words, the Landing Page is a unique web page specially designed, just for certain products or services that your company wishes to put forward, wants to attract as many customers as possible.
The landing page is a unique, specially designed web page.
Why Do Businesses Need a Landing Page?
The main function of Landing Page is to convert navigation into customer behavior. The ultimate goal of these Pages is to call users to perform specific actions such as: Sign up for advice, sign up to receive promotions, click to buy, sign up to try products… Thus, the Landing Page is created to redirect users to certain actions that the business wants.
According to published statistics, the conversion rate when buying or using products on the website is very low, only 1-2%, which is due to the fact that users are distracted when they need to receive a lot of information/products in the process at the same time. time on the website. Therefore, with the outstanding characteristic of introducing only one product/service/program, the landing page is the tool to increase the conversion rate of purchase/use of services on the website.
What are the types of landing pages?
The landing page is divided into several types based on the purpose of attracting different customers. There are 3 basic types of landing pages:
Landing Page Sales
This is a page created to convince and motivate users to buy when they view the page. This form is represented as a sub-page within a website, with a domain name of the form: [Tên Landing Page].[Tên Website].com; or vice versa [Tên Website].com/[Tên Landing Page]
The landing page collects customer information
This is a page created to call customers to register for events, fill in consultation information, register for giveaways, etc. the next step of getting to know each other and closing the sale.
This form of Landing Page is represented in the form of a Pop-up advertising frame – which is the window that opens as soon as the user visits the home page of the site. It requires entering personal information or providing a promotional code.
The Landing Page also requires entering personal information or providing a promotional code.
Landing page that mediates conversions
This is a page that uses a call to action button to redirect to another page without using a registration form. For example: Watch Now, Click Now, Buy Now…. This page will provide complete information about the program, products…to direct customers to the shopping cart on the main site.
This form of landing page is also known as a subpage inside the main page, appearing as a microsite, which is a website form with a single separate page with its own domain name or under -domain Link to main website.
It also has a call to action to redirect to another page without using a registration form.
Landing Page Effectiveness in Marketing and Business
In marketing and business, Landing Page will bring certain effects such as:
Help customers better understand the product
If your company has multiple programs and events happening at the same time or at the same time, then landing page is the most appropriate tool to transmit correct and sufficient information to customers. If you put all programs/events information on one main website, it will disturb the website and confuse user’s eyes.
At present, with the nature of each page only for 1 program, Landing Page will help customers find the correct, sufficient and timely information they want. This focus and specialization will help customers become more interested in each product/service of your business.
Increase customer conversion rate
This is an outstanding advantage of Landing Page, which helps to increase the conversion rate of customers better. The average conversion rate of visitors to leads on the website is 2-3%, which equals to 1,000 visitors, there are only 20-30 potential customers. But with Landing Page, the conversion rate can reach 20-30%, which is 10 times higher than just using the website.
It is not an unfounded result, but it has been proven by many companies that use it landing page Good form, good goal. Such results can be achieved because the landing page works in a way that focuses entirely on predetermined actions on the part of the business in the most direct and efficient way.
What is a landing page? Why Do Businesses Need a Landing Page?
Increase sell rate, increase sales
This is certainly undisputed. When the conversion rate increases, it will lead to higher sales closing rate, increased sales, increased sales for businesses. As analyzed above, each landing page helps customers to focus maximum on a certain product/service, thus helping to further boost the shopping psychology, so that the sales of the business will increase.
Easy to build, easy to use
Landing Page also has many levels, from simple to complex. However, even if you are not good at computer science or computer engineering, you can still create a simple Landing Page such as: Create a registration form, create a form, click on receive code, …
- Some websites that support creating a free and effective landing page that you can use, such as: ladipage.vn; weebly.com; google.com; WordPress.org; Wix.com…
- Using and managing the Landing Page is also very simple. Most of the information collected from customers will be displayed in the form of a google form, which is very simple for statistics, management and use.
And if your business wants to have more complex and sophisticated landing pages with more twists and surprises for customers, consider hiring companies that specialize in building and designing landing pages.
Another benefit of Landing Page is to help businesses reduce costs. If your business just needs a landing page to collect customer information without an expensive website, the landing page is the most effective solution for your business.
I hope with the above information you have understood What is a landing page? Companies should use landing page when you need to run ads, best sellers, launch new products/services. At the same time, if you want to offer free products to collect customer data, you should definitely use Landing Page.