digital marketing is a concept that describes marketing strategies that connect businesses to customers through digital channels. However, understanding this form of marketing is not easy.
Today Blog Thiên Minh will provide you with the basics of digital marketing: What is Digital Marketing? What role does digital marketing play in building relationships between businesses and customers?
What is Digital Marketing?
Digital marketing, also known as Vietnamese, is digital marketing. Digital marketing is a series of strategies aimed at building brands and promoting products using digital technology products.
What is Digital Marketing? – Is this the optimal method to connect businesses to customers
What does digital marketing include?
The main components of digital marketing include Internet marketing (Internet Marketing) and non-Internet digital marketing. The form of internet marketing focuses on websites and search engine marketing – marketing through search engines. Non-internet digital marketing includes digital devices such as television, SMS, electronic billboards and radio.
What is Digital Marketing? – It is a marketing strategy to build brands and promote products using digital technology products.
Main forms of digital marketing
Understood What is Digital Marketing? we then understand the diversity of the marketing strategies of this approach to digital marketing. It is essential to distinguish the differences between the forms and find an effective method to apply.
Search Engine Optimization (SEO) – Search Engine Optimization
Search Engine Optimization (SEO) is one of the best choices for marketers when opting for internet marketing. Based on users’ online search needs, SEO helps optimize websites to become search engine friendly to improve a website’s ranking on search engine results pages ( SEP). However, the process of optimizing the website to the top of the search results page requires a very careful, long-term and very expensive investment.
SEO is one of the top choices for marketers when choosing internet marketing.
Like digital marketing, SEO has a lot of criteria to optimize a website. The requirements considered by Google to be the most important include: valuable content (Content), links between sub-sites (Backlinks) and the search engine’s own algorithm (RankBrain).
Search Engine Marketing (SEM) – Search Engine Marketing
SEM is the process of optimizing your website to appear at the top of the search results page. Different from the usual list of results without paying when traffic comes naturally, SEM helps your website get the top position in search results. At the same time, you have to pay for the site to be there.
SEM helps your website appear at the top of the search results page
The cost of SEM will depend on the competitiveness of the keywords. As a simple example, if you want your website to appear when customers search for the keyword “jacket”, you will lose 20,000 VND for every visit to your website. But on the other hand, if you buy the keyword “BTT-80”, the amount to be paid will be only 500 VND per click. The reason is that the keyword “BTT-80” is less competitive than “jacket”.
Content Marketing (CT) – Content Marketing
Content is one of the main criteria when evaluating and ranking a website. This is why marketers often invest heavily in content marketing. When you produce quality articles for your target audience, they will be captivated by the great content on your site and excited to learn more about your brand.
Social Media Marketing (SMM) – Marketing through social media
Branding through social media marketing is one of the most effective solutions chosen by many brands. The biggest advantage of social media marketing is that it is completely free. This form is completely different from posting ads on social media. What you really need is this: establish trust.
Social media marketing helps your brand get closer to customers
As people interact with your posts, you get feedback from your target audience about your brand. This interaction brings your brand closer to your customers. Positive responses will go a long way in building trust and earning people’s respect.
digital marketing is a new and potential field that cannot be summarized in a single article. I hope with the article Blog Thiên Minh you have the answer to the question What is Digital Marketing? as well as see the digital marketing overview so you can find the right solutions for your brand.