With the continuous development of digital technology, a new online marketing method called Kol is gaining popularity. This method leverages the influence of Kol to bring companies closer to their customers, resulting in highly efficient marketing campaigns. But what exactly is Kol and how does it impact the field of marketing?
Let’s dive in and discover the world of Kol together!
What is Kol?
Kol stands for Key Opinion Leader, and it refers to individuals who are widely known and influential in specific fields such as singers, actors, models, MCs, beauty bloggers, Instagram hotties, and vloggers. These individuals hold the power to shape public opinion and have become instrumental in promoting products and services.
To identify highly influential Kols, brands rely on three fundamental criteria: coverage, the ability to change consumer opinion, and brand relevance. Large companies often hire Kols to endorse their offerings and make them more appealing to a wider audience.
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Kol Group Ranking
In the marketing world, Kols are divided into three primary groups to help brands identify the most valuable ones for their promotional campaigns.
Celebrity
Celebrities, also known as celebs, are famous individuals in the entertainment industry or public figures who have the ability to capture a significant amount of attention and love from the media and the community. Brands often invite celebrities to be their brand ambassadors or representatives.
For instance, in Vietnam, singer Son Tung MTP is the brand ambassador for the telephone company OPPO.
Influencer
Influencers are individuals who hold a considerable influence over social media platforms. They can come from various fields and professions, and unlike celebrities, they don’t necessarily have to be famous. Anyone with a dedicated following can become an influencer, impacting the opinions and actions of their fans.
Take singer Son Tung MTP as an example. He is considered an influential influencer among Vietnamese youth, boasting a massive fan base of over 10 million followers. Brands always seek out his endorsement due to his immense value.
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Mass Seeder
Mass seeders are people who have influence over small groups of customers. They play a crucial role in sharing content from celebrities or influencers, which helps promote brands to these specific customer segments. The information shared by this group is highly meaningful and practical, making them a trusted source of recommendations.
For example, Michelle Phan is one of the most admired beauty bloggers among Vietnamese youth. Her reviews instill confidence in young enthusiasts, driving their desire to own the products she endorses.
The Impact of Kol in Marketing
In Vietnam, advertising trends fueled by Kols are experiencing significant growth and yielding exceptional results. By incorporating the real-life experiences of influential individuals with online marketing strategies, companies can effectively promote their products and brands to a wider audience.
Kols skillfully present services and products through articles, images, or videos on their personal platforms. They then leverage the power of social media and the speed of the internet to reach a broad audience. When Kols share information, online users develop trust and are more likely to make purchases.
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Advertising using the Kol method has proven to be successful in marketing campaigns. With the information provided in this article, you now have a better understanding of Kol and its importance in the marketing field. If you want to promote your company’s products or services, don’t miss out on this highly effective method.
For more insights and information, visit Truth and Hope. Let’s embark on a journey of truth and hope together!
