Today, marketing is the cornerstone of a business. If a company or a brand wants to succeed, it cannot ignore the marketing stage. SO What is Marketing? Through this article Blog Thiên Minh will answer all your questions.
What is the definition of marketing?
Nowadays, there are many different concepts of marketing But fundamentally, marketing is the business process of building relationships and satisfying customers. Customer orientation is one of the main components of business management.
According to some documents, the term marketing first appeared in the United States at the beginning of the 20th century and was included in the English dictionary in 1944. In terms of structure, the term Marketing is composed of the root “market” which means “market”. or “market” and the suffix “ing” expresses the continuous movement and process of the market.
Market in the narrow sense means that “market” is a meeting place between buyers and sellers, a place of exchange of goods, often understood as common consumer goods.
Marketing In a broad sense, the “market” is the place where the circulation of goods takes place, inseparable from the process of reproduction (including production, circulation and consumption), where the activities of buying, selling and exchange exchange products in general .
There are two popular forms of marketing today
With the development of 4.0 technology, marketing has now developed into two popular forms:
- Traditional marketing.
- Modern marketing.
What is Marketing? Why is marketing so important for businesses?
Traditional marketing
Method: Production is done, then finds a market, production is the process of reproducing and selling what already exists.
Limit: Marketing activities are not systematic (all marketing activities only take place in the market) take only one stage in the reproduction process (circulation stage) only study 1 economic domain in progress, not yet explored can save intentions and not predict the future.
Aim: Maximizing the market based on the consumption of the volume of goods produced in the market is not clear whether the goal is really achievable or not.
Modern marketing
Method: Finding the market first, then producing, the market is the decisive step in the process of producing, circulating and selling what the market needs.
Limit: Systematic activities: study all stages of reproduction, study all areas: economic, political, social… not only activity research but also action research but also research research the client’s pre-action reflection on the forecast of future action.
Aim: Activities that satisfy consumer needs and maximize entrepreneurs’ profits.
Why is marketing so important in the market?
Every day, people have access to more than 200 ads online and offline, thanks to a professional marketing team. Not only advertising, but it also helps us reach, retain and care for customers. Marketing so important because it can:
Make the brand widely known
Currently, with the development of 4.0 technology, social networks and the Internet are increasingly booming, competition between companies is becoming increasingly fierce and at the same time it is also a development opportunity for companies that know how to take advantage of marketing to keep growing Approach customers, widely promote the name, increase the rate of competition.
Marketing helps to interact with customers
Previously, when wanting to interact with customers, businesses and salespeople had to wait for customers to come to the store. But now with marketing you can then send sales content to customers in a more “nice” and comfortable way.
Better interact with customers
Help companies become more stable in the market
Customers are an important factor in a business, but if you want to have customers, then marketing is an essential factor. Proper application of marketing will bring many customers, thereby affirming services and products, giving enterprises a solid footing in the market.
Basically, marketing ensure the development of the business in the future by: Maintaining old relationships with customers and expanding the list of new customers.
There are 6 ways to market
What is Marketing? Why is marketing so important for businesses?
The type of marketing to use depends on the needs of your customers.
SEO
Seo (search engine optimization) Also known as search engine optimization, is the process of increasing a website’s visibility on search engine results.
This type of SEO is highly developed today, it helps users to know more information about products and services through Google.
blog marketing
Today, the blog is not only a place to share personal information, it is also a way to help companies promote products, to help the relationship between sellers and buyers to “get closer” .
Social Media Marketing
Social networking sites like facebook, zalo, instagram…. As developments grow, social media marketing grows. Advertising on social media sites will give an impression of your brand and products to customers.
Print Marketing
Besides posting on social networking sites, another way for marketers to reach customers is through posting in newspapers and magazines.
Which
This type of marketing is slightly different from SEO. You usually pay search engines to place links on websites indexed by search engines. The goal is to increase your company’s presence with customers. This type is called pay-per-click (PPC).
Video marketing
Video marketing With unique content will attract a large number of customers. Videos are entertaining but still contain value to help attract more potential customers.
With the rapid development of marketing, companies will promote the brand more widely. It also helps create a competitive and growing market. The article contains the most concise overview of marketing, I hope to help you work more effectively!
